Blogging is not just about telling your friends about your food habits, your daily routine or even perhaps showing off your skateboarding talents by posting some cool videos on it. NO, blogging has come a long way than just being an area of interest where we could write about anything and yet capture the minds of your online audience.
More individuals are now using blog as a handy tool to carve a niche market for themselves in the field that they are involved in. This is the best bet to make yourself known in the field you are in. Why of all the things – Blogging? Well, blogging since its inception has been a catalyst in boosting your SEO metrics. And the primary reason of this being the fact that blogs have been the all time favorites of human readers and of course the search engines.
You might just be wondering what has blogging got to do with SEO. Well … a lot actually. Here are a few things that blogs actually help boost your SEO.
Blogging speaks of current events or happenings
Search engines love content. Fresh content. What the search engine does is to ‘decipher or understand’ your content and simply start indexing it under a particular category. That's right. Your content is accepted and indexed right away such that search engines wants to present its readers the best and latest contents. Google, MSN, Yahoo are the prominent ones which does this.
Search engines are constantly updating the index. Its like a 24-hours call center. The blog owners are constantly updating their contents. Sometimes more than just once in a day. Human nature – hence you would find most blogs talking about the latest topic around the world. Which means fresh and relevant content. Sounds good eh?
Blogging is relevant and specific of the topic
Relevancy factor is most important feature while a search is conducted. It indicates the search engine that the most relevant search information is here while showing relevant search pages. Your contents give the search engine a chance to talk about what you have to say about the relevant search term. Blogging usually means pin-point concentration of relevant keywords about the subject or topic you are writing about. Let us say – you are talking about style sheets, then your blog would contain a lot of words like “style”, “cascading style sheets”, “CSS” and so on.
Search engine friendly navigation gives you an upper hand
The blog is structured in such a way that its very easy for the bots or crawlers to crawl through. The blog is well structured, such that you will find the menus sitting up nicely on to the left with your latest post on a section and an archive of your posts.
The best part is that the interlinking and links to other prominent websites or blogs are easily done. Due to the good interlinking policy that you follow crawling your blog become much easier.
Blog is a repository of rich information
Yes, a blog is considered an area of very rich information. This fact is reassured when your blog speaks about the niche you have to present. Not only would you want to get linked to many such related niche websites, but you will find them wanting to link back to you. Awesome, isn’t it? So, what follows next is that all search engines (that crawl your weblog) start to consider your blog as a niche (say rubber products, motor bikes and so on) for promoting your product or service and alleviate your position and rankings.
Linking to blogs is easily done
When you are linked from other websites its considered good for you. Usually you would find it difficult to link to websites as the trust factor is not so high. On the contrary, it is high amongst bloggers who love to link each other. Your SEO effort gets a boost this way!
Happy Blogging…what are you waiting for?
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