Okay, it’s a bright Monday afternoon and I thought what could be a better way to kill time than to read some SEO gossip? Yes, you got me right…here are some tidbits on SEO.
These are ‘word-to-word’ diction of what some SEO professionals have got to say.
The question asked was very obvious –
“What are your "New Year's resolutions" for search? What are your top priorities for things to address, things to change, or things to plan for in 2008?”
Here are some notes from leading Internet Marketing professionals from various parts of the world.
Have a look –
Andrew Goodman from Page Zero media says –
“I resolve to take a comprehensive approach to what we used to call "search" marketing, to focus on raising online visibility and reputation as search engines adapt and change themselves.
To this end, I have cancelled my consulting firm's "brief" five-year hiatus from SEO (we focus mostly on paid search) because the world of search is in a new, exciting phase that requires mature integrated marketing strategies. Now, we do "SEO 2.0." And I like hanging out with mature, integrated people!
Also to this end, we'll be implementing instructional video production for at least one client. It will be interesting to see if these types of videos, posted on YouTube, actually make it into a prominent place in a significant number of SERPs.
I resolve to apply for at least one patent related to search. This is a tricky one, so I think 2009 might be more realistic.
Finally, I resolve to attend a search conference in a warm climate, without resorting to any city whose population of slot machines outnumbers people.”
Does Andrew mean to emphasize more or search? What is search marketing?
Search Marketing:
In Internet marketing, search engine marketing, or Search Marketing, is a variety of methods to used increase or boost the visibility of a website in search engine results pages (SERPs) on various well known search engines.
Are we moving toward SEO 2.0? What does it mean?
By definition it says (not precisely so) – contribution of many and change in the approach that focuses on actual growth in the revenue and the analytics which are detailed by the minute are some great insights towards a good SEO.
Simply put, there are contributions due to integration – growth and linking. Get good affiliates to link up with and you are already doing great SEO.
Exposure – get your clients to be noticed by the world. What could be a better way if not, but, create great presentations (and I don’t mean PowerPoint presentations, lol). Collect information useful for promoting your client. Place a great video prez and viola! You are on the way to success.
Search is getting bigger and bigger. Patents on various search methods are already on the anvil. Perhaps search by videos? Search by website types? I have not had a chance to look at such options. Maybe they are there already – or maybe not.
Blake Suggs from Range Online Media focuses on transparency in the search. What search phrases are triggering and how does it aid the change in appearance of search ads.
Better ad campaigns? Sure! With more transparency in the available traffic for specific set of terms. The basic idea is to help search marketers focus on better campaigns – specific to what the ‘search’ is about. Well, the idea sounds good, doesn’t it?
Fraudulent clicks – what Blake suggests is to have a means for seeking meaningful answers to questions around click validity. It would be nice to see if there are stringent methods to stop click frauds. Perhaps ‘Online controlling’ points made available world wide (or at least in the Canadian regions to begin with as per Blake)? Maybe more organic clicks and ‘real’ clicked money on the way?
New ideas, newer ways to think – make your machine think a lot like what you want – web 2.0 – integrate, innovate, collaborate, rethinking ideas.
Rethinking You and I.
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