Here are some tips which can help you strengthen your Internet marketing strategies. A market where you find the shift is toward online consumers, social interaction and media publication. No longer is it the domain of the journalists or corporate alone.
Read on for some great Internet Marketing Tips
1.Optimize your web content
This is an oft-repeated advice. It’s a good idea to have your contents optimized. Make it more human readable and also easily accessible for the search engine or spider-crawl friendly.
Make sure your contents are relevant to the page / topic. Going off or waywardness is not a great marketing technique. Your website will be ranked based on the percentage of relevant keywords on the page.
So, for example, if you are talking specifically about mantels, do not also place in contents about furnitures, bed, table and so on, although your organization may be manufacturing / producing them as well.
2.Create a content development strategy for your website
You have carved a niche for your company. What you need to do now is to bank on the contents you have built for your website and build on it. Start adding more keyword rich, context-specific contents. Keep the reader in mind. Even as you add more contents, keep in mind that it should catch the reader’s attention. Do not jam your contents with too may keywords, optimize it to the maximum possible.
3.Invest in paid search marketing campaign (Pay per click)
When the visitors click on your ad, you pay for the click. What paid search does is to quickly leverage search engine traffic by building on the keywords related to the product or service you offer. So what you can achieve through a genuine paid search campaign is a ‘Page Rank’ when you don’t even have one. Paid search marketing is a viable option than organic / natural search.
4.Publicize through article marketing
The most promotional method for publicizing your website is through article marketing. What does it help you to do? It helps you get quality back links or incoming links which is recognized by many prominent search engines as a factor to boost your page rank. So more the number of quality links you hoard, better are the chances of being ranked high.
You can also ensure ongoing awareness by promoting your website through various channels like – directories, content publishing, article announcement and content syndication (commonly known as RSS).
Another aspect is to publish the article on your website first. Have them socially bookmarked using various tools to bookmark.
5.Build your social media strategy
Its predicted that about 60% of the top global companies will have some form of social media marketing strategy beginning this year. What does this mean? A clear social marketing strategy should be used as part of communication and marketing. As social media is an essential component for online marketing and search engines adjust their rankings to also include search personalization. An increase in the online content to carve a niche is the effect of social media.
6.Create a company blog
The early focus of marketing strategy was to focus on the marketing and communication in a faceless phase. This has changed significantly. Online consumerism is in. online consumers are in control now.
What need to be done is – creating and establishing a company personality. A corporate blog coming alive is what I mean. It’s lucrative to have a corporate blog as the mass looks up to the new media and social website for insights.
If you can provide them that, they are yours forever!
7.Experiment using video marketing
You got some great videos? Well show off then! Video marketing is the most powerful, revenue generating potential media. The rapid growth in You Tube traffic is one such example.
This is the best way to portray what you are. Because you know, facts are easily seen and understood than being understood when explained. This is exactly the reason why web marketers and advertisers capitalize on this media.
Simplified video sharing techniques through video marketing has had a huge implication on affiliate marketing.
8.Encourage web widget marketing
A huge leap in web marketing is creating several applets which help build your branding strategy and improvise on it. Several leading firms build their own widgets to enhance and market their product or service in the shortest possible time.
Creating widgets is a leading brand building strategy adopted by most corporate for online business advertisement.
9.Discover mobile media marketing
Mobile media has seen an unprecedented growth. It is now being recognized by many web marketing companies. What does it do? Well, it brings out the best of website on your cell.
Its now (or will soon be) imperative to have a mobile friendly website so that users have the option to ‘browse’ through their favorite website. This is an innovative and new opportunity for websites to improvise their branding strategy and marketing.
10.Effective email marketing strategy
Nothing gets better than an effective email for communication. A company should have effective email communication strategy. One must increase the existing customer base by conducting ‘Permission Marketing’.
This is done by sending in regular, targeted communication info (such a news, updates on the company policies and so on) which is very crucial for marketing success.
You must combine the latest technological advances with traditional marketing practices to achieve this.
Obviously, the future is bright. Hopefully this year will boost new channels of marketing through permission marketing, power linking and effective social networks.
Welcome Web 2.0!
No comments:
Post a Comment